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Mapping Mondays

Building products for a changing market can be challenging. Figuring out what users need and what they’ll pay for runs into the tactics of how you build it and how you compete in a market where your partners can suddenly become your competitors.

Mapping Mondays builds on the work Simon Wardley has done in strategy and mapping and offers short, impactful videos covering topics and strategies from Wardley Mapping as applied to real-world clients through our consulting work since 2015.

Interested in learning more? See the presentation we gave for Red Hat on Strategic Play with Wardley Maps or this talk from Lean Agile Kansas City on Defending Commoditization.

Defending Commoditization: Using Wardley Maps to Map Gameplays and Strategies to Stay Ahead in Your Market
Defending Commoditization: Using Wardley Maps to Map Gameplays and Strategies to Stay Ahead in Your Market
Strategic Play - Doing the Right Thing at the Right Time
Strategic Play – Doing the Right Thing at the Right Time

And if you want to bring this to your own organization, contact us today at hello at coryfoy.com to find out more about our consulting and training options available to help you and your organization have better insights into your market and competitors.

Strategy

These videos focus on using Wardley Maps as a key part of strategy and innovation for your organization.

Making A Play
Making A Play
Posted on October 28, 2019
Landscape and Climate
Landscape and Climate
Posted on October 14, 2019
Tower and Moat
Tower and Moat
Posted on September 2, 2019
Negative Gameplays
Negative Gameplays
Posted on August 26, 2019
Innovate, Leverage, Commoditize
Innovate, Leverage, Commoditize
Posted on August 12, 2019
Gameplay
Gameplay
Posted on July 29, 2019

Product Positioning

This series follows the Product Positioning Framework by April Dunford and applies her principles by using Wardley Mapping.

A wardley map showing remote work and rapid delivery evolving to be critical elements
Market Categories and Relevant Trends
Posted on February 24, 2020
Target Market Characteristics
Target Market Characteristics
Posted on January 6, 2020
Unique Attributes
Unique Attributes
Posted on December 9, 2019
Competitive Alternatives
Competitive Alternatives
Posted on November 25, 2019

Doctrine

This series looks at key doctrine patterns from Simon Wardley and how they apply to our organizations.

Structure Doctrine
Structure Doctrine
Posted on May 18, 2020
Operations Doctrine
Operations Doctrine
Posted on March 30, 2020
Development Doctrine
Development Doctrine
Posted on March 9, 2020
A person standing in front of bookshelves with the communication principles listed on the left
Communication
Posted on March 2, 2020
Doctrine
Doctrine
Posted on November 11, 2019

All Mapping Monday Posts

There are many more videos to explore! We’ve listed them all below.

Structure Doctrine
Structure Doctrine
Posted on May 18, 2020
Operations Doctrine
Operations Doctrine
Posted on March 30, 2020
Development Doctrine
Development Doctrine
Posted on March 9, 2020
A person standing in front of bookshelves with the communication principles listed on the left
Communication
Posted on March 2, 2020
A wardley map showing remote work and rapid delivery evolving to be critical elements
Market Categories and Relevant Trends
Posted on February 24, 2020
Target Market Characteristics
Target Market Characteristics
Posted on January 6, 2020
Unique Attributes
Unique Attributes
Posted on December 9, 2019
Competitive Alternatives
Competitive Alternatives
Posted on November 25, 2019
Your First Map
Your First Map
Posted on November 18, 2019
Doctrine
Doctrine
Posted on November 11, 2019
Making A Play
Making A Play
Posted on October 28, 2019
Landscape and Climate
Landscape and Climate
Posted on October 14, 2019
Pioneers, Settlers, Town Planners
Pioneers, Settlers, Town Planners
Posted on September 27, 2019
Being Eaten From Below
Being Eaten From Below
Posted on September 16, 2019
Team Capabilities
Team Capabilities
Posted on September 9, 2019
Tower and Moat
Tower and Moat
Posted on September 2, 2019
Negative Gameplays
Negative Gameplays
Posted on August 26, 2019
Value Chains
Value Chains
Posted on August 19, 2019
Innovate, Leverage, Commoditize
Innovate, Leverage, Commoditize
Posted on August 12, 2019
Agile, Lean and Six Sigma
Agile, Lean and Six Sigma
Posted on August 5, 2019
Gameplay
Gameplay
Posted on July 29, 2019

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