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Mapping Mondays

Building products for a changing market can be challenging. Figuring out what users need and what they’ll pay for runs into the tactics of how you build it and how you compete in a market where your partners can suddenly become your competitors.

Mapping Mondays builds on the work Simon Wardley has done in strategy and mapping and offers short, impactful videos covering topics and strategies from Wardley Mapping as applied to real-world clients through our consulting work since 2015.

Interested in learning more? Sign up for our newsletter below to get each week’s videos delivered to your inbox. Or check out all the videos posted so far below. And if you want to bring this to your own organization, contact us today at hello at coryfoy.com to find out more about our consulting and training options available to help you and your organization have better insights into your market and competitors.

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All Mapping Monday Posts

Mapping Mondays – Being Eaten From Below - Happy Mapping Monday! Today’s #mappingmondays video covers how to keep from being eaten from below when deciding which customers to focus on. As always, a full transcript is included below the video. And If you’re interested in finding out how to apply this to your organization, don’t hesitate to reach out via Twitter or email […]
Mapping Mondays – Team Capabilities - Happy Mapping Monday! Today’s #mappingmondays video covers how to use maps to help figure out where to grow your teams and their skillsets. As always, a full transcript is included below the video. And If you’re interested in finding out how to apply this to your organization, don’t hesitate to reach out via Twitter or […]
Mapping Mondays – Tower and Moat - Happy Mapping Monday! Today’s #mappingmondays video covers an interesting gameplay known as Tower and Moat which can be devastating to a market when executed well. As always, a full transcript is included below the video along with some links to the ILC play. And If you’re interested in finding out how to apply this to […]
Mapping Mondays – Negative Gameplays - Happy Mapping Monday! Today’s #mappingmondays video covers negative gameplays and how you can search your maps and gameplays for exploitable weaknesses before your competitors do. As always, a full transcript is included below the video. And If you’re interested in finding out how to apply this to your organization, don’t hesitate to reach out via […]
Mapping Mondays – Value Chains - Happy Mapping Monday! Today’s #mappingmondays video goes back to basics and covers the notion of looking at User Needs as well as constructing a Value Chain and ultimately turning it into a map by applying various aspects of motion and direction to the components. As always, the links in the video are below, and a […]
Mapping Mondays – Innovate, Leverage, Commoditize - Happy Mapping Monday! Today’s #mappingmondays video covers a very powerful gameplay called Innovate-Leverage-Commoditize where you allow others to figure out the market for you, and then simply commoditize what they discover. As always, the links in the video are below, and a full transcript is included below the video. And If you’re interested in finding […]
Mapping Mondays – Agile, Lean and Six Sigma - Happy Mapping Monday! Today’s #mappingmondays video covers one of Simon Wardley’s Doctrines – “Use Appropriate Methods”. It’s a quick dive into how and when to use different methods. As always, the links in the video are below, and a full transcript is included below the video. And If you’re interested in finding out how to […]
Mapping Mondays – Gameplay - Happy Mapping Monday! This week starts a new series of videos highlighting how I apply Wardley Mapping concepts for my clients and how you can think about them for your own business. This week’s video covers the basics of Gameplay, highlighting the idea of separating out and being deliberate about Where you go after opportunities […]