WEBVTT 1 00:00:00.000 --> 00:00:03.000 Happy Monday! I'm Cory Foy and welcome 2 00:00:03.000 --> 00:00:06.000 to this week's Mapping Mondays video 3 00:00:06.000 --> 00:00:09.000 so far in this series we've talked a lot about mapping 4 00:00:09.000 --> 00:00:12.000 as a mechanism for understaning your landscape, and 5 00:00:12.000 --> 00:00:15.000 discovering where you can make plays, and have even talked 6 00:00:15.000 --> 00:00:17.433 about some of the different types of plays you can make. 7 00:00:17.433 --> 00:00:19.666 However, the capability to make a play 8 00:00:19.666 --> 00:00:22.666 is dependent on several factors. The first 9 00:00:22.666 --> 00:00:25.666 is context and landscape. You're likely 10 00:00:25.666 --> 00:00:28.666 not going to have a good play with a first mover advantage 11 00:00:28.666 --> 00:00:31.666 if you're competing in a utilized component space 12 00:00:31.666 --> 00:00:34.666 But once you've understood the types of gameplays 13 00:00:34.666 --> 00:00:37.666 that are contextually relevant, we still 14 00:00:37.666 --> 00:00:40.666 need the doctrine to be able to execute them. 15 00:00:40.666 --> 00:00:43.666 Simon Wardley defines doctrine as 16 00:00:43.666 --> 00:00:46.666 universally useful patterns that can be applied 17 00:00:46.666 --> 00:00:49.666 regardless of context. I like to think of it 18 00:00:49.666 --> 00:00:52.666 as the operating model for an organization. 19 00:00:52.666 --> 00:00:55.666 In this chart, we can see the doctrine based on varying 20 00:00:55.666 --> 00:00:58.666 categories, like communication, development, learning 21 00:00:58.666 --> 00:01:01.666 operations, those kinds of things. And, you'll see 22 00:01:01.666 --> 00:01:04.666 in the bottom left hand corner that as part of this chart 23 00:01:04.666 --> 00:01:07.666 Simon suggests coloring in that doctrine based on your 24 00:01:07.666 --> 00:01:10.666 assessment of it within your organization. What this is 25 00:01:10.666 --> 00:01:13.666 going to expose is the naturally weak areas that we have. 26 00:01:13.666 --> 00:01:16.666 Simon provides a second 27 00:01:16.666 --> 00:01:19.666 view of the doctrine based on varying phases 28 00:01:19.666 --> 00:01:22.666 and the way you can think about approaching it in your organization. 29 00:01:22.666 --> 00:01:25.666 So let's take a closer look at these phases. 30 00:01:25.666 --> 00:01:28.666 In Phase 1 31 00:01:28.666 --> 00:01:31.666 We're establishing our base oeprating model. 32 00:01:31.666 --> 00:01:34.666 We need to know our users, so we can focus 33 00:01:34.666 --> 00:01:37.666 on user needs. We need to use a systematic method 34 00:01:37.666 --> 00:01:40.666 of learning so we have the data to challenge assumptions 35 00:01:40.666 --> 00:01:43.666 as well as being able to focus on high 36 00:01:43.666 --> 00:01:46.666 situational awareness. We need to use a 37 00:01:46.666 --> 00:01:49.666 common language so we can remove bias and duplication. 38 00:01:49.666 --> 00:01:52.666 And, we need to use the appropriate methods. 39 00:01:52.666 --> 00:01:55.666 Thinking small, which means knowing the details 40 00:01:55.666 --> 00:01:58.666 about what we're doing and why we're doing it. 41 00:01:58.666 --> 00:02:01.666 As we come out of Phase 1 into Phase 2 42 00:02:01.666 --> 00:02:04.666 we're establishing our capbilities of making gameplays. 43 00:02:04.666 --> 00:02:07.666 We know that strategy is iterative 44 00:02:07.666 --> 00:02:10.666 not linear, so we need to manage inertia 45 00:02:10.666 --> 00:02:13.666 bias towards action, moving fast, 46 00:02:13.666 --> 00:02:16.666 thinking about small teams operating with 47 00:02:16.666 --> 00:02:19.666 FIRE - fast, inexpensive, restrained 48 00:02:19.666 --> 00:02:22.666 and elegant. To do this 49 00:02:22.666 --> 00:02:25.666 we're going to need value effectiveness over efficiency, 50 00:02:25.666 --> 00:02:28.666 distributing power and decision making 51 00:02:28.666 --> 00:02:31.666 knowing that it's not just the aptitude of the teams 52 00:02:31.666 --> 00:02:34.666 but their attitudes towards focusing 53 00:02:34.666 --> 00:02:37.666 on outcomes. We also need to be pragmatic 54 00:02:37.666 --> 00:02:40.666 using standards where appropriate, and using 55 00:02:40.666 --> 00:02:43.666 appropriate tools. But ultimately we need to be 56 00:02:43.666 --> 00:02:46.666 transparent about our goals, operating methods, and 57 00:02:46.666 --> 00:02:49.666 direction, as well as being able to manage failure. 58 00:02:49.666 --> 00:02:52.666 Because - when we're iterating and moving fast 59 00:02:52.666 --> 00:02:55.666 that's going to happen. Out of Phase 2 60 00:02:55.666 --> 00:02:58.666 and into Phase 3 and now we're really raising the bar 61 00:02:58.666 --> 00:03:01.666 for our teams. From a leadership perspective 62 00:03:01.666 --> 00:03:04.666 we're commiting to direction, but being adaptive along 63 00:03:04.666 --> 00:03:07.666 the path. We understand strategy is complex 64 00:03:07.666 --> 00:03:10.666 so we think big, being curious and taking 65 00:03:10.666 --> 00:03:13.666 appropriate risks, biasing towards the new. 66 00:03:13.666 --> 00:03:16.666 We need to seek the best we can find, but we also 67 00:03:16.666 --> 00:03:19.666 want to be humble, we want to listen to needs, we want to 68 00:03:19.666 --> 00:03:22.666 be selfless, and we want to stand up for the direction we're going in. 69 00:03:22.666 --> 00:03:25.666 Leaders need to be the owner of the 70 00:03:25.666 --> 00:03:28.666 direction and strategy, setting exceptional standards 71 00:03:28.666 --> 00:03:31.666 but also providing teams with purpose 72 00:03:31.666 --> 00:03:34.666 mastery and autonomy. We're still 73 00:03:34.666 --> 00:03:37.666 looking at those FIRE methods, and we want to continue to do 74 00:03:37.666 --> 00:03:40.666 better with less. And part of that is using 75 00:03:40.666 --> 00:03:43.666 the data we've been gathering to understand how to 76 00:03:43.666 --> 00:03:46.666 optimize our flow with Lean Thinking. 77 00:03:46.666 --> 00:03:49.666 Finally, in Phase 4 we're 78 00:03:49.666 --> 00:03:52.666 firing on all cylinders. We're designing for constant 79 00:03:52.666 --> 00:03:55.666 evolution. Understanding - there's no core! 80 00:03:55.666 --> 00:03:58.666 Everything is evolving. Everything is transient. 81 00:03:58.666 --> 00:04:01.666 We're able to not only use appropriate methods 82 00:04:01.666 --> 00:04:04.666 but shift into appropriate cultures 83 00:04:04.666 --> 00:04:07.666 exploring the landscape like pioneers, establishing 84 00:04:07.666 --> 00:04:10.666 footholds in the market like settlers, and then scaling 85 00:04:10.666 --> 00:04:13.666 and operationalizing components like town planners. 86 00:04:13.666 --> 00:04:16.666 We're listening to our ecosystems - not just 87 00:04:16.666 --> 00:04:19.666 visualizing our landscape, but actively understanding 88 00:04:19.666 --> 00:04:22.666 how we can exploit the weaknesses of the markets 89 00:04:22.666 --> 00:04:25.666 and our competitors. 90 00:04:25.666 --> 00:04:28.666 So, as you look at your landscape and gameplays 91 00:04:28.666 --> 00:04:31.666 think about the doctrine that needs to be in place 92 00:04:31.666 --> 00:04:34.666 to be successful at making that play. And when you identify 93 00:04:34.666 --> 00:04:37.666 weaknesses, focus on improving them. 94 00:04:37.666 --> 00:04:40.666 This improvement is a key part of the assessment and maturity 95 00:04:40.666 --> 00:04:43.666 models I've worked with clients across the globe to implement. 96 00:04:43.666 --> 00:04:46.666 And I'm always happy to share more information about 97 00:04:46.666 --> 00:04:49.666 doctrine, and other assessment models, if you find 98 00:04:49.666 --> 00:04:50.866 them useful. 99 00:04:50.866 --> 00:04:52.733 If you do want more information 100 00:04:52.733 --> 00:04:55.733 feel free to reach out on Twitter at @cory_foy 101 00:04:55.733 --> 00:04:58.733 or via email at hello at coryfoy dot com. 102 00:04:58.733 --> 00:05:01.733 And, as always, thanks for watching, and be sure 103 00:05:01.733 --> 00:05:04.733 to check out all the Mapping Mondays videos on my site! 104 00:05:04.733 --> 00:05:07.733 Until next week - Happy Mapping!