WEBVTT 1 00:00:00.000 --> 00:00:03.000 Happy Monday! Welcome to another Mapping Mondays 2 00:00:03.000 --> 00:00:06.000 video. I’m Cory Foy, and in today’s 3 00:00:06.000 --> 00:00:09.000 video I want to step up a level from maps themselves and talk about 4 00:00:09.000 --> 00:00:12.000 how they fit into the broader environment 5 00:00:12.000 --> 00:00:15.000 of strategy and operations. 6 00:00:15.000 --> 00:00:18.000 Some years ago I took a class called 30×500, 7 00:00:18.000 --> 00:00:21.000 run by Amy Hoy. In it, she talks about 8 00:00:21.000 --> 00:00:24.000 the notion of “Idea Quicksand” and how 9 00:00:24.000 --> 00:00:27.000 trying to focus on having a great idea 10 00:00:27.000 --> 00:00:30.000 locks you into the notion that ideas – how we win – 11 00:00:30.000 --> 00:00:33.000 come from inside you. That they are magical 12 00:00:33.000 --> 00:00:36.000 and powerful. And this puts you at the mercy of 13 00:00:36.000 --> 00:00:39.000 magical and powerful forces. 14 00:00:39.000 --> 00:00:42.000 But we don’t want to be at the mercy of 15 00:00:42.000 --> 00:00:45.000 magical forces! Unfortunately, we let ourselves 16 00:00:45.000 --> 00:00:48.000 flail around because of them. 17 00:00:48.000 --> 00:00:51.000 That’s because we come up with our Purpose as a company – 18 00:00:51.000 --> 00:00:54.000 our great thing! – and then we try to lead everyone to succeed 19 00:00:54.000 --> 00:00:57.000 in that mission. However, Simon Wardley 20 00:00:57.000 --> 00:01:00.000 talks about a broader cycle, and 21 00:01:00.000 --> 00:01:03.000 one that breaks this notion of Idea Quicksand 22 00:01:03.000 --> 00:01:06.000 Instead of just going Purpose to Leadership, we instead 23 00:01:06.000 --> 00:01:09.000 look at our Landscape, the Climate, and 24 00:01:09.000 --> 00:01:12.000 our own Doctrine, and use those to determine the game plays 25 00:01:12.000 --> 00:01:15.000 and actions we’ll lead with. 26 00:01:15.000 --> 00:01:18.000 In the movie “Doctor Strange”, our lead character 27 00:01:18.000 --> 00:01:21.000 is asked for his advice on a patient who has been shot. 28 00:01:21.000 --> 00:01:24.000 The other surgeons know their purpose 29 00:01:24.000 --> 00:01:27.000 is saving lives, and based on their ideas the patient 30 00:01:27.000 --> 00:01:30.000 can’t be saved, but his organs could help others. 31 00:01:30.000 --> 00:01:33.000 However, Dr. Strange steps back. 32 00:01:33.000 --> 00:01:36.000 He looks at the Landscape – 33 00:01:36.000 --> 00:01:39.000 the patient has been shot, but didn’t immediately die. 34 00:01:39.000 --> 00:01:42.000 The bullet itself is still in perfect shape causing minimal damage. 35 00:01:42.000 --> 00:01:45.000 But yet the patient is dying. 36 00:01:45.000 --> 00:01:48.000 He then looks at the Climate – what external forces 37 00:01:48.000 --> 00:01:51.000 would impact what is going on? In this case, 38 00:01:51.000 --> 00:01:54.000 the bullet has lead, and that is leaching directly 39 00:01:54.000 --> 00:01:57.000 into the body, causing a toxic reaction. But! 40 00:01:57.000 --> 00:02:00.000 This is a reaction that can be reversed – 41 00:02:00.000 --> 00:02:01.333 if the bullet can be removed. 42 00:02:01.333 --> 00:02:03.733 He then looks at the doctrine 43 00:02:03.733 --> 00:02:06.733 they have the skills, equipment and support to be able 44 00:02:06.733 --> 00:02:09.733 to attempt the surgery. He then Leads everyone 45 00:02:09.733 --> 00:02:12.733 through this – helping the other doctors rapidly 46 00:02:12.733 --> 00:02:15.733 connect the dots about what is going on, and 47 00:02:15.733 --> 00:02:18.733 getting them onboard with the action. In the end, 48 00:02:18.733 --> 00:02:21.733 they are able to save the patient - even if Dr. Strange 49 00:02:21.733 --> 00:02:24.100 decides to go reckless towards the end. 50 00:02:24.100 --> 00:02:26.966 Likewise, in our businesses, 51 00:02:26.966 --> 00:02:29.966 we shouldn’t rely just on gut feel or stories. 52 00:02:29.966 --> 00:02:32.966 Gut feel in our Dr. Strange scenario is what led 53 00:02:32.966 --> 00:02:35.966 the ER doc to get Dr. Strange. 54 00:02:35.966 --> 00:02:38.966 But he was able to apply a framework to collect information 55 00:02:38.966 --> 00:02:41.966 and make informed decisions. And because he has 56 00:02:41.966 --> 00:02:44.966 those maps of the Landscape, Climate and Doctrine, 57 00:02:44.966 --> 00:02:47.966 if someone disagreed, they would be disagreeing with 58 00:02:47.966 --> 00:02:50.966 conclusions of the maps – not with the story teller. 59 00:02:50.966 --> 00:02:53.966 And this is critical. A couple of weeks ago 60 00:02:53.966 --> 00:02:56.966 I had a conversation with Jabe Bloom of Praxisflow, 61 00:02:56.966 --> 00:02:59.966 and one of the quotes I wrote down from that conversation was 62 00:02:59.966 --> 00:03:02.966 “The people telling the story determine what’s possible 63 00:03:02.966 --> 00:03:04.100 in the story”. 64 00:03:04.100 --> 00:03:07.033 But if we step back and instead approach 65 00:03:07.033 --> 00:03:10.033 strategy and actions with maps, we can have conversations 66 00:03:10.033 --> 00:03:13.033 about the where and how, and then weave 67 00:03:13.033 --> 00:03:16.033 the story to lead others to take action. 68 00:03:16.033 --> 00:03:19.033 So next time you have a decision a group of you are working through, 69 00:03:19.033 --> 00:03:22.033 try mapping the Landscape, Climate and Doctrine. 70 00:03:22.033 --> 00:03:25.033 See how that changes your story. 71 00:03:25.033 --> 00:03:28.033 And then let me know on Twitter at @cory_foy 72 00:03:28.033 --> 00:03:31.033 with the #mappingmondays hashtag! And if you need help 73 00:03:31.033 --> 00:03:34.033 coming up with those maps, don’t hesitate to reach out on Twitter 74 00:03:34.033 --> 00:03:35.566 or at hello at coryfoy dot com. 75 00:03:35.566 --> 00:03:37.866 Thanks for watching! 76 00:03:37.866 --> 00:03:40.866 Be sure to check out all the videos on my blog and we’ll see you next week 77 00:03:40.866 --> 00:03:43.866 for another Mapping Monday! Have a great week!